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Showing: 21-30 results of 59332

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

How do you become a world-class consultant? This is the question on the minds of thousands of young consultants as they graduate from the classrooms of the world's business schools to the offices of top consulting firms. Yet, few of them have been formally trained on the concepts that elevate consultants to the top of their field. Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct... more...

"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning... more...

Portfolio management consists mainly of making decisions about which initiatives to undertake, which initiatives not to pursue, and which resources are to be allocated to which portfolio component. At least, that’s how it is most commonly presented in textbooks and courses. Indeed, it is all of that, but it is also so much more. Portfolio management is, of course, about making these decisions, but, more accurately, it is about... more...

The key to living well in a high tech world is to spend much less time using technology. Georgetown computer scientist Cal Newport's Deep Work sparked a movement around the idea that unbroken concentration produces far more value than the electronic busyness that defines the modern work day. But his readers had an urgent follow-up question: What about technology in our personal lives? In recent years, our culture's relationship with personal... more...


The indispensable guide to earning a six-figure take-home income on your own terms, from Forbes.com contributing writer Elaine Pofeldt. The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining... more...

Harvard Business Review recently named the data scientist described as a high-ranking professional with the training and curiosity to make discoveries in the world of Big Data as "the sexiest job of the 21st century." Librarians and information professionals have always worked with data in order to meet the information needs of their constituents, thus "Big Data" is not a new concept for them though it is spawning new approaches along... more...

by Nong Ye
New technologies have enabled us to collect massive amounts of data in many fields. However, our pace of discovering useful information and knowledge from these data falls far behind our pace of collecting the data. Data Mining: Theories, Algorithms, and Examples introduces and explains a comprehensive set of data mining algorithms from various data mining fields. The book reviews theoretical rationales and procedural details of data... more...

“[A]n excellent book...” --The Economist Financial Times Asia editor David Pilling presents a fresh vision of Japan, drawing on his own deep experience, as well as observations from a cross section of Japanese citizenry, including novelist Haruki Murakami, former prime minister Junichiro Koizumi, industrialists and bankers, activists and artists, teenagers and octogenarians. Through their voices, Pilling's Bending Adversity... more...